Advertising Online: Are all your eggs in Google’s basket?

Advertising online seems to be fairly straight forward. You call your Google Adwords Consultant and ask him/her to place some advertising around a few of your favorite keywords. This often generates the traffic results you are looking for and you can rest easy.
I would like to suggest 3 points that may start you on a [...]

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Internet Market Research

The Snapshot SEO Report is the perfect tool for identifying where your website is in the online marketplace. So often companies are forced to make uninformed decisions because the lack of information.
The Snapshot looks at the current listing of Keywords that the client would like to rank well for and researches the validity and traffic [...]

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One-on-one Social Media Coaching

“Ever stood facing the cold pool water when all that stood before you and the shock of the cold water was the commitment to jump? Of course you have. And your hesitancy was most likely being subjected to the taunting of kids already in the pool. Then you jump and there is a split second [...]

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Peter Van Niekerk learns all about Social Media

Peter is a local and international conference speaker, speaking mainly in Africa, Europe and the USA. He has recently seen the need to get on top of social media in order to get his message out to the people who have asked to hear more from him.

Peter sends out devotional thoughts aimed at challenging the [...]

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Great search engine ranking comes from great content

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you should do well by simply providing content on the internet that is relevant to your target market.
I recently read an article that was retweeted by @QuirkEducation from Daily SEO Tip that made me [...]

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The key to driving traffic through social media

Content is the key!!!
I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a number [...]

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Five tips to beating social media overload

Yesterday I was emailed over facebook by a follower of this blog. I still get a kick when people touch base and tell me that they actually read everything I write up here. The gentleman that emailed (lets call him Frank) wanted to know how to manage all your social networks and still have a [...]

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List of Twitter Clients

A twitter client is a programme that can be used to access your twitter account without actually going to the twitter.com website.
Twitter clients are becoming increasingly useful as they allow you to customise what you see in twitter and most have now extended their service to facebook as well. Making it easier to manage your [...]

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Hyperlink Code

Even though this may seem like the simplist information to most people on the internet there are times where it is useful to know how to write the HTML code for a hyperlink.
So for all those people out there that may need to know (all the marketing, non-code guru, people like me), here is the [...]

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Breaking through the clutter on twitter

Twitter has millions and millions of user profiles. Each profile is doing its best to promote their message to their followers. As you can imagine this has become a fairly competitive place to promote yourself. Lets look into a few tips to help your twitter to break through the clutter of tweets, twits, twerps and [...]

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