The key to driving traffic through social media

Content is the key!!!
I could stop writing now because it is that simple but I would like to expand on this a little more. The content that you create for your social media campaign will determine the success of your campaign. In creating content for your website it is important to look at a number [...]

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Five tips to beating social media overload

Yesterday I was emailed over facebook by a follower of this blog. I still get a kick when people touch base and tell me that they actually read everything I write up here. The gentleman that emailed (lets call him Frank) wanted to know how to manage all your social networks and still have a [...]

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Breaking through the clutter on twitter

Twitter has millions and millions of user profiles. Each profile is doing its best to promote their message to their followers. As you can imagine this has become a fairly competitive place to promote yourself. Lets look into a few tips to help your twitter to break through the clutter of tweets, twits, twerps and [...]

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Three wordpress plugins that help with viral marketing

Wordpress is my favourite platform for building blogs. The main reason for this is because of the wide range of plugins available to give your website that extra edge. I thought I would quickly share my top three social networking plugins for the Wordpress platform.
Third Place: AddThis Wordpress Plugin
The Addthis plugin makes it easy to [...]

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Three reasons why social media does not work for you

So you jumped into social media ad have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you:

You [...]

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Facebook breaks through office clampdowns on the social website

As more and more businesses take steps to block facebook from the working environment I have been wondering how facebook would react.
It is obvious that Facebook needs to retain communication with facebook users in a spam free manner in order to maintain their interest and loyalty. So a new small feature may have the power [...]

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Get your custom facebook vanity URL now!!

Vanity URL’s in Facebook are a neccessity to effective social media marketing
The ability to create your own custom URL’s for facebook have been around since about June in 2009 but for some reason the South African public have been slow to catch on. Custom URL’s are possibly the most important aspect of your social media [...]

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Stop Following Seth Godin! He adds no value on social networks

Seth Godin, one of the worlds most respected bloggers and new media marketers, and he should be. His expertise and wisdom in these marketing arena’s is invaluable.
However, my advice would be to stop following him on Twitter and Facebook. Seth has publically made it clear that he does not believe on social media (specifically Facebook [...]

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SA’s Top 20 Websites: What South Africa want’s from the internet

The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money.
Information
Looking for something?
Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add to these search [...]

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What you need to know about Facebook Privacy settings

Facebook’s new privacy settings have started to make headline news all over the world. If you are wondering if you should remove yourself from facebook all together in order to keep your privacy this article should shed some light on the topic.

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