I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]
I am a fan of focus! It always gives you a better return for the same effort. Social media is no different. When looking at Facebook and Twitter most people know that you can link Twitter and Facebook so that you only update one and the other updates automatically. I have warned people about linking [...]
Everyone is talking about the privacy rights of Facebook at the moment but a very interesting statement was made by Mark Zukerberg in a recent interview: Let me paint the two scenarios for you. They correspond to two companies in the Valley. It’s not completely this extreme, but they are on different sides of the [...]
I am very happy to see South Africans producing great social media research. Fuseware recently released a report about Twitter in South Africa and I thought I would share a small piece with you. According to the report your top users of Twitter are: Designers Students Engineers Entrepreneurs Artists Writers Photographers DJ’s Managers Journalists Consultants [...]
Homer is more popular than Obama, people spend a total of 8.3 billion hours on Facebook each month, 70% of fFacebookers live outside the US and if you’re summoned to court over Facebook in Australia its considered legally binding.
This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1) Google [...]
Facebook has recently announced new analytic measurement platforms that will make it easier to justify the marketing power of social media. Facebook Insights: The new and improved insights platform for measuring the activity on your Facebook pages has added a few interesting points: 1) How many people have hidden your updates from their Live Feed? [...]
Supersport released an iPhone app and I was asked to spend a bit of time on it in order to let you know what I think. Well here are my thoughts. Great User Experience The app probably has the most beautiful interface I have seen in a while. It uses the space of the iPhone [...]
A few weeks ago I wrote on the Ideat blog that Facebook had the potentional to become the King of the Internet. This was highlighted by the fact the Facebook had been the most visited website in the US a week or two earlier.More recently Facebook has become the most popular searched brand in the [...]
Tich Smith went through a Facebook social media training programme in order to access the tools to share the vision for his latest project. LIV has a powerful vision and a unique take on how to solve the problem of widows and orphans in South Africa. Their vision is to provide holistic residential care for [...]
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