This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1) Google [...]
Supersport released an iPhone app and I was asked to spend a bit of time on it in order to let you know what I think. Well here are my thoughts. Great User Experience The app probably has the most beautiful interface I have seen in a while. It uses the space of the iPhone [...]
Bizcommunity posted an interesting article the other day that spoke about the Friendship 2.0 study that was commissioned by MWEB. The study showed a very interesting statistic: The average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is [...]
So you jumped into social media and have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you: [...]
Seth Godin, one of the worlds most respected bloggers and new media marketers, and he should be. His expertise and wisdom in these marketing arena’s is invaluable. However, my advice would be to stop following him on Twitter and Facebook. Seth has publically made it clear that he does not believe on social media (specifically [...]
The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money. Information Looking for something? Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add [...]
A few months ago I wrote a post on my top ten iphone applications for 2009 which may have been a bit soon to place judgement on future applications coming out in 2009. Now that we have reached the end of this last year I feel a little more equipped to provide a more substantial [...]
Glamour Bride is the latest internet marketing concept from Mike Saunders and is targeted at the Wedding Industry niche. Promoting the wedding industry in South Africa online through search engines and social networks. The big difference is that Glamour Bride are more interested in providing a wonderful experience for the bride by producing quality content. [...]
In the new software update iPhone 3.0. Apple have bought in the option to create censorships over which applications can be downloaded. Even though it seems that Apple’s reason for this is so that it can allow adult apps into the App Store, I would still encourage you to make use of this ‘restrictions’ function. Especially if your children own an iPhone! Click here to find out how to enable this on the iPhone.
The Unisite Business Suite is a product that started development in around 2006 by Sesalos PTY LTD. The concept was to develop web based modules that could run different web applications. As the development project grew it became increasingly evident that a structure was neccessary to describe what the Unisite was. In ‘one on one’ [...]
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