I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media. Bearing in mind alot of the content here is just my opinion but we looked [...]
A good internet marketing strategy will include these five fundamental elements: Marketing Research Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate [...]
I am very happy to see South Africans producing great social media research. Fuseware recently released a report about Twitter in South Africa and I thought I would share a small piece with you. According to the report your top users of Twitter are: Designers Students Engineers Entrepreneurs Artists Writers Photographers DJ’s Managers Journalists Consultants [...]
Today we launched a website with a simple aim to sell tours around The Markets of Warwick. Warwick Junction lies on the edge of the Durban’s inner-city and is the primary public transport interchange in the city. On an average day the area accommodates 460 000 commuters, and at least 6000 street vendors. Given the [...]
A few weeks ago I wrote on the Ideat blog that Facebook had the potentional to become the King of the Internet. This was highlighted by the fact the Facebook had been the most visited website in the US a week or two earlier.More recently Facebook has become the most popular searched brand in the [...]
LIV is a Non-profit organisation that I have had the good fortune of working with over the past few months. LIV has a powerful vision and a unique take on how to solve the problem of widows and orphans in South Africa. Their vision is: LIV provides holistic residential care for vulnerable children with the [...]
Yesterday I was emailed over facebook by a follower of this blog. I still get a kick when people touch base and tell me that they actually read everything I write up here. The gentleman that emailed (lets call him Frank) wanted to know how to manage all your social networks and still have a [...]
So you jumped into social media and have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you: [...]
The top twenty most visited websites by South Africans, as provided by Alexa, show us that South Africa internet users are interested in information, fun and money. Information Looking for something? Search is still the primary point of a South African internet user with large portions of usership is driven towards Google. Yahoo may add [...]
This article will become my 500th tweet on my primary twitter profile @mikeasaunders. A rather momentous occasion as I have found it to be a pivotal area of my Social Media marketing. Twitter has been very slow to take off in South Africa which begs the question ‘what value is there in twitter for South [...]
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