There is so much to say here, but I will leave you with one of my most important observations. Social Media is the platform that companies can use to engage their mobile audience! ALL social media websites are mobile ready and they present a product to our consumers that is so integral to their daily [...]
So the other day I sat down at a resturant about to have lunch. I decided (while I wait for the rest of my party to arrive) to check in on foursquare. On opening the app on my phone I recieved a suggestion from a friend about what to have for lunch. That was pretty [...]
It has become abundantly clear over the last week that business needs to get proactive in understanding human engagement on the Internet. It is too late to simply respond to criticism or appraisal. There is a massive need to take the initiative in creating your online presence. I specifically haven’t used the word control because [...]
GivenGain offers you the opportunity to act, connect and communicate your passions and missions with your world. Your actions give the world the opportunity to see you, talk to you and donate money to your cause. This network is basically a network of philanthropists who would like to support worthy causes in any way they [...]
SunSwop is an exclusive, private exchange facility developed by Southern Sun Lifestyle Resorts. All Southern Sun Lifestyle Resort owners gain automatic membership to SunSwop and are in the best position to take advantage of our preferential exchange opportunities. As a SunSwop member, you are entitled to request exchanges either in South Africa or Overseas, from [...]
Here’s the dilemma, people don’t use google to search for non-profit organisations to donate money to. The solution: Online marketing for Non-Profit Organisations needs to revolve around community. Enter social media!! Social media offers an opportunity for organisations to promote their cause to a wide variety of people on a technological platform that speeds up [...]
I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing and actually fix the problem of the spill. In fact all BP’s resources should be focused on this one problem. In the [...]
Harvard Business Publishing has released a video that I think can be very valuable to most marketers in South Africa. The video offers seven steps that you can implement to show the value of social media to the management executives within your organisations. Often the task at hand in business is not showing the value [...]
Linkedin is a great network to take part in. It aids business relationship building, employee recruitment, and idea sharing. I have found that being a part of this network has opened up opportunities to profile myself in a professional manner online and start networking with like minded people in my field of work. I have [...]
Pleiades Media in association with Mike Saunders are proud to invite you to a string of social media presentations that focus on building strategic social media communication platforms for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the main reason that South Africans access the internet. These people have [...]
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